Boost “Last Call Lost” Sales

“Last Call Lost” is an iOS game that relies on a subscription model, yet sales numbers remain below projection. From my own data the biggest friction point appears to lie inside the user experience itself, specifically how our current monetization strategies surface during play. I need a seasoned mobile-gaming marketer and analyst to dig into three fronts at once: • Thorough App Store audit – screenshots, icon, trailer, keywords, description copy, and existing reviews. • Gameplay & UX evaluation with a sharp eye on where the subscription prompts, paywalls, and upgrade paths may be suppressing conversion or hurting retention. • Actionable growth plan – concrete, prioritized recommendations that cover marketing channels, pricing experiments, and in-game tweaks aimed at increasing subscription uptake. Please ground all insights in real data: funnel analytics, competitor benchmarks, and best-practice examples from successful subscription-based games. Final hand-over should include a written report, annotated screenshots, and a clear checklist I can hand to both our developer and marketing teams. You will have direct TestFlight access along with full App Store Connect analytics. If anything else is required to complete the assessment, just let me know and I can provide temporary credentials or raw CSV exports.