Lead-Gen Facebook & Instagram Ads

I need a results-driven social media advertiser to plan, build, and optimise a lead-generation campaign across Facebook and Instagram. The goal is straightforward: capture qualified prospects and push them into my sales funnel, not merely inflate vanity metrics. Here’s what I expect from you: • Campaign architecture: audience research, clear ad-set structure, and a persuasive creative concept that aligns with my value proposition. • Compelling creatives: ad copy and static or short-form video assets sized correctly for both feeds and stories. • Tracking & attribution: proper installation and testing of the Meta Pixel, relevant conversion events, and a clean integration with my CRM so every lead is accounted for. • Ongoing optimisation: weekly performance reviews, A/B testing of headlines, visuals, placements, and bid strategies, with data-backed tweaks to lower CPL. • Reporting: concise dashboards or exported reports that highlight spend, impressions, clicks, CPC, CPL, and next-step recommendations. Acceptance criteria A campaign is considered complete when it is live in Ads Manager, tracking verified, at least two creative variants are running per ad set, and the first performance report (covering a full 7-day cycle) is delivered. If you’re confident you can deliver leads efficiently on Facebook and Instagram, let’s talk details and timelines.