Instagram Lead-Gen Ad Campaign

I need a results-oriented marketer to set up and manage an Instagram ads campaign focused solely on generating qualified B2C leads. My ideal prospects are consumers aged roughly 25-47, so every element—from creative concept to targeting parameters—must resonate with that life stage. Here’s what I expect: you’ll craft thumb-stopping visuals, write concise copy that highlights our offer, build the audience in Ads Manager, launch A/B tests, and keep a close eye on the numbers so we can refine quickly. I’ll supply brand guidelines and existing assets; you recommend any gaps we should fill to make the ads compelling. Clear, verifiable leads are the success metric. Please outline the tools you’ll use (Meta Ads Manager, third-party analytics, etc.), the frequency of performance reports, and how long you’ll need to reach steady lead flow.