SaaS Digital Marketing Expertise Needed

# Digital Marketing Freelancer Required for Trainer SaaS – Fitness CRM We are looking for an experienced **Digital Marketing Freelancer** to help market our SaaS product **Trainer SaaS**, a CRM and client management platform designed for personal trainers, fitness coaches, and yoga trainers. Website: https://trainersaas.web.app/ ### About the Product Trainer SaaS helps fitness trainers manage their clients, sessions, leads, payments, notes, and day-to-day client activities from one place instead of managing everything through WhatsApp, Excel, and manual tracking. Our target customers are: * Personal Trainers * Gym Trainers * Fitness Coaches * Yoga Trainers * Independent Fitness Professionals * Small Fitness Studios ### What We Need We are looking for someone who can create and execute a practical digital marketing strategy to generate **relevant traffic, leads, free-trial signups, and paying customers**. The freelancer will be responsible for areas such as: 1. **Social Media Marketing** * Instagram and Facebook marketing * Content ideas and posting strategy * Reels/short-form video ideas * Educational and promotional content for fitness trainers 2. **Lead Generation** * Identify and reach potential personal trainers and fitness coaches * Develop strategies to generate qualified leads * Explore organic and paid lead-generation channels 3. **SEO & Content Marketing** * Keyword research related to personal trainer software, fitness CRM, trainer management software, etc. * On-page SEO recommendations * Blog/content ideas * Improve Google search visibility 4. **Paid Advertising** * Google Ads and/or Meta Ads * Campaign setup and optimization * Audience targeting * Ad creatives/copy recommendations * Track cost per lead and conversions 5. **Competitor Research** * Research similar fitness CRM/trainer software products * Identify their marketing strategies * Find opportunities for Trainer SaaS to differentiate itself 6. **Analytics & Reporting** * Track website visitors, leads, signups, and conversions * Provide a simple weekly/monthly report * Clearly explain what is working and what needs improvement ### Important We are **not looking for someone who only posts content**. The main objective is to help us acquire genuine fitness trainers as users of Trainer SaaS. We would prefer someone who can explain: * What marketing channels they recommend * Target audience strategy * Expected activities for the first 30 days * How they will measure results * What budget is required for paid advertising, if applicable ### Initial Engagement We would like to start with a **1-month trial/project**. If the collaboration and results are good, we are open to continuing for 3–6 months or longer. ### Please Include in Your Proposal 1. Your experience with SaaS/digital marketing 2. Experience marketing apps or software products 3. Experience with fitness/gym/personal trainer audiences, if any 4. Examples of previous campaigns/results 5. Your proposed strategy for Trainer SaaS 6. What you can deliver in the first 30 days 7. Your monthly/project fee 8. Whether your fee includes ad campaign management 9. Whether advertising spend is separate 10. Expected weekly time/availability ### Preferred Skills * Digital Marketing * Social Media Marketing * Instagram Marketing * Meta Ads * Google Ads * SEO * Lead Generation * SaaS Marketing * Content Marketing * Conversion Optimization * Google Analytics/Search Console We are looking for someone who is **practical, data-driven, and focused on acquiring real users rather than vanity metrics such as followers and likes.**