Performance Marketer for Digital Catalogue Promotions

**Hiring: Performance Marketer – Meta & Google Ads** We are looking for an experienced **Performance Marketer / Paid Ads Specialist** to manage and scale paid marketing campaigns for **Digital Catalogue**, a digital product/catalogue solution by Logixhunt. **Website:** https://digitalcataloge.in/ ### What We Need We need someone who can take complete ownership of **Meta Ads (Facebook & Instagram) and Google Ads** with the primary goal of generating **high-quality website traffic, leads, and conversions**. ### Key Responsibilities * Plan, create, launch, and manage **Meta Ads campaigns** * Manage **Google Search, Display, Performance Max & relevant campaigns** * Conduct audience, competitor, keyword, and market research * Create and test different ad creatives, copy, audiences, and landing pages * Optimize campaigns based on **CPC, CTR, CPL, conversion rate & ROAS** * Set up and monitor **Meta Pixel, Google Analytics 4, Google Ads conversion tracking, and events** * Build retargeting campaigns for website visitors and engaged users * Identify the best-performing audiences and scale campaigns * Provide regular performance reports with actionable insights * Continuously optimize campaigns to reduce acquisition cost and improve conversions Primary Goal Drive **targeted traffic and paying customers** to Digital Catalogue rather than just generating impressions or clicks. We want to reach businesses such as: * Retailers & shop owners * Manufacturers * Wholesalers & distributors * Service businesses * Businesses currently using printed catalogues * Businesses looking for digital product catalogues / online product showcases ### Ideal Candidate * Proven experience managing **Meta + Google Ads** * Strong understanding of performance marketing and conversion funnels * Experience promoting **SaaS, software, web applications, or digital products** is preferred * Able to work with limited initial budgets and scale campaigns based on results * Strong analytical and optimization skills * Can independently suggest **campaign strategy, targeting, creatives, and landing-page improvements** * Must be focused on measurable business results, not vanity metrics ### When Applying, Please Share: 1. Your previous Meta & Google Ads experience 2. 2–3 relevant campaigns/case studies you have managed 3. Approximate ad budgets you have handled 4. Results achieved (CPL, CPA, ROAS, conversions, etc.) 5. Your monthly/weekly fee 6. Your recommended initial advertising strategy for Digital Catalogue **We are looking for a long-term performance marketing partner who can help us acquire customers and scale the product.** If you have experience growing digital/SaaS products through paid advertising, **send us your profile and case studies.**