Lead Generation Marketing Campaign

I’m preparing a cross-channel push aimed at bringing qualified leads into our funnel and need a complete strategy and execution plan that lives comfortably on Facebook, Instagram, and LinkedIn. The campaign must speak to four distinct audience segments—young adults (18-25), professionals (25-40), seniors (40+), and even kids who want to learn—so messaging and creative will have to flex by age bracket while still feeling like one cohesive brand story. Content mix Blog posts for authority, short videos for quick engagement, and eye-catching infographics for easy sharing will form the core of the programme. Everything should be optimised for each platform’s best practices and tied to clear calls-to-action that route prospects into our CRM. Scope & key deliverables • Channel strategy that details positioning and ad-set structure for Facebook, Instagram, and LinkedIn • Editorial calendar mapping blog posts, videos, and infographics to each audience segment • Creation (or direction) of all creative assets, including copy, thumbnails, and captions • Paid and organic distribution plan with suggested spend splits and audience targeting settings • Tracking setup in Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics so every click rolls up into a single dashboard • Weekly performance report outlining leads generated, CPL, and optimisation advice Everything should be ready to launch within two weeks of project start, with transparent milestones for strategy sign-off, content approval, and first performance review. I’ll supply brand guidelines, current buyer personas, and access to our existing ad accounts the moment we kick off.