Shopify Expert for Store Overhaul & Marketing

Experienced Shopify Store Manager & Digital Marketing Specialist PROJECT DESCRIPTION I’m looking for an experienced freelancer to help manage and improve my Shopify e-commerce store and support its online marketing activities. The ideal freelancer should have practical experience with Shopify, e-commerce, and digital advertising. Experience working with the US market is a strong advantage. SCOPE OF WORK Shopify Store Management Manage and maintain the Shopify store Add and update products Organize collections and product categories Review product pages and store content Identify areas for improving the customer experience Assist with general Shopify tasks when needed Market & Competitor Research Research relevant market trends Analyze competitor stores and product positioning Research customer interests and potential opportunities Provide practical findings and recommendations Digital Advertising Assist with Meta/Facebook and Instagram advertising Assist with Google Ads when appropriate Set up and organize advertising campaigns Test different audiences, creatives, and messaging Monitor campaign performance Review metrics and recommend improvements Performance & Optimization Review Shopify and advertising data Identify areas that may be affecting store performance Recommend improvements to product pages and marketing campaigns Provide regular updates on completed work and findings