B2B Sales Executive / Business Development Manager

Position: B2B Sales Executive / Business Development Manager Location: India Industry: AI / SaaS / ERP / Manufacturing Technology Target Customers: Small, Medium & Large Manufacturing Companies About the Role We are building an AI-powered ERP platform designed specifically for manufacturing businesses, helping companies streamline operations, improve productivity, centralise business data, and make better decisions. We are looking for a highly driven B2B sales professional based in India to take ownership of our sales process and help us acquire manufacturing customers across India. You will be responsible for identifying potential manufacturing companies, engaging with decision-makers, understanding their business challenges, demonstrating our ERP platform, and converting qualified opportunities into customers. This is a full-cycle sales role with significant ownership and the opportunity to play a key role in building our sales function from the ground up. Key Responsibilities Identify and prospect manufacturing companies across India that could benefit from our ERP platform. Research companies and identify key decision-makers, including founders, CEOs, directors, plant heads, operations managers, finance heads, and IT leaders. Generate leads through LinkedIn, email, phone calls, industry databases, referrals, networking, and manufacturing events. Create personalised and compelling outreach messages based on each company's business needs. Conduct discovery calls to understand prospects' current ERP systems, operational processes, pain points, and business requirements. Schedule and conduct product demonstrations for prospective customers. Present the ERP's features, capabilities, business value, and potential ROI in a clear and commercially compelling way. Manage the complete sales cycle from lead generation → qualification → discovery → demo → proposal → negotiation → closing. Handle objections and negotiate effectively with senior decision-makers. Maintain and continuously develop a healthy sales pipeline. Follow up consistently with prospects and manage multiple opportunities simultaneously. Build strong, long-term relationships with manufacturing businesses. Attend relevant manufacturing exhibitions, trade shows, conferences, and networking events to generate new business. Work closely with the product and leadership teams to communicate customer feedback and market requirements. Help develop repeatable sales processes, playbooks, messaging, and strategies as the company scales. Ideal Candidate 2+ years of proven B2B sales experience, preferably selling SaaS, ERP, enterprise software, industrial technology, or other complex solutions. Demonstrated ability to generate leads and close B2B deals independently. Experience selling to SMEs, mid-market companies, or enterprise customers. Strong understanding of consultative and solution-based selling. Excellent communication, presentation, negotiation, and relationship-building skills. Comfortable speaking with senior decision-makers such as business owners, founders, CEOs, directors, and department heads. Strong ability to understand business problems and connect them to technology solutions. Highly proactive, target-oriented, persistent, and comfortable with outbound sales. Ability to work independently in a fast-moving startup environment. Willingness to travel within India for customer meetings and industry events when required. Existing relationships within the Indian manufacturing sector will be a significant advantage.

What We Offer

Opportunity to join an early-stage AI/SaaS company and have significant influence on its growth. High level of ownership and autonomy. Opportunity to build and shape the company's sales function from the ground up. Performance-based incentives and commission opportunities. Direct exposure to founders and leadership. Opportunity to work on an AI-powered ERP product built specifically for the manufacturing industry. Success in This Role Your primary goal will be to build a strong manufacturing sales pipeline and convert qualified prospects into paying customers. You will be measured on key sales metrics including qualified leads generated, meetings booked, demos conducted, pipeline value, conversion rates, and closed revenue