Promote SA Tender SaaS

I run a South-African SaaS platform that lets companies of any size discover public and private tenders, gauge the requirements and manage their bid submissions in one place. With a total budget of R10 000 (covering your fee, ad spend and any production costs) I want a 30-day digital campaign that stretches every rand, raises brand awareness and converts traffic into trial sign-ups and paid subscriptions. Primary audience All organisations that submit tenders in South Africa—small businesses through to large corporates—fall within scope, so the messaging must speak to their common pain points: time wasted on manual tender searches, complexity of compliance, and missed opportunities. Channels in play I am already committed to social media, email marketing and Google Ads. Social posts and ads should focus on Facebook, LinkedIn, Twitter and Instagram, while search and display activity will run in Google. If you feel another placement would outperform one of those, justify the switch in your proposal; I’m open to ideas that keep us within budget. Assets available • Logo, colour palette and brand guidelines • High-resolution product screenshots and explainer copy • A bank of customer testimonials you can repurpose for creative What I need from you • A concise strategy that maps objectives, audience segments, content angles and the spend split (content production vs paid media) • Thumb-stopping ad creatives and short-form copy tailored to each channel • Campaign builds: audience setup, tracking pixels, UTM tagging and email workflow design • Ongoing optimisation and clear weekly performance reports showing qualified traffic, sign-ups and cost per acquisition Success is measured by realistic growth in qualified sessions, trial registrations and conversions to paid plans—please indicate targets you believe are attainable on our budget. When you reply, attach or link to at least two campaigns you have run for SaaS, B2B or tender-related services, and outline: 1. Your day-to-day approach (how hands-on you are with tweaks and testing) 2. The budget breakdown you recommend across channels and creative 3. Expected milestones and deliverables over the 30-day window I’m after a partner who treats this like their own money, optimises relentlessly and can prove it with transparent reporting. If that sounds like you, let’s talk.