Google Ads + GTM Traffic Boost

My site is ready to scale, and I’m setting up a fresh Google Ads strategy focused on attracting new visitors. The core of the project is two-fold: launch an effective YouTube Ads campaign that drives quality traffic, and wire everything through Google Tag Manager so every click and view is tracked cleanly. Scope of work • Build or refine the YouTube campaign inside Google Ads, structuring ad groups, targeting, and creatives around new-visitor acquisition. • Configure GTM to fire page-view, scroll-depth, and key event tags, then link those events back to Google Ads for remarketing and conversion reporting. • Map data into Google Analytics 4 so I can see traffic origin, on-site behaviour, and any micro-conversions without sampling issues. • Provide quick documentation of the container setup: variables, triggers, and tags used, so future edits stay simple. Acceptance criteria 1. GTM preview shows all tags firing correctly across desktop and mobile. 2. Google Ads receives real-time conversion/imported event data. 3. YouTube campaign is live, passes ad policy checks, and initial traffic appears in GA4 under the correct source/medium. Search or Display expansion can follow later, so the immediate deliverable is a turnkey YouTube + GTM implementation that proves its tracking works from day one.