Digital Marketing Specialist for Punjabi Restaurant Brand Launch

About the Brand: We are launching an authentic Punjabi takeaway restaurant brand located in the heart of Kolkata (Theatre Road / Shakespeare Sarani). We specialize in regional favorites (Chole Kulche, parathas, authentic gravies, regional beverages) and are looking for a dedicated, creative individual freelancer (not an agency) to drive our brand launch, hyper-local visibility, and digital customer acquisition. What We Are Looking For: An energetic digital marketing and social media specialist who understands the Kolkata F&B market, local food culture, and how to convert local footfall and online delivery traffic into loyal customers. Key Responsibilities: 1. Social Media Management: - Handle end-to-end Instagram and Facebook pages (reels, feed posts, stories, announcements). - Conceptualize launch hype, countdowns, behind-the-scenes teasers, and opening offers. - Design engaging visual creatives and short-form videos/reels. 2. Hyper-Local & Digital Growth: - Set up and optimize Google Business Profile (Google Maps) for Theatre Road location to capture local search queries ("best takeaway near me", "chole kulche Kolkata", etc.). - Advise on initial Swiggy / Zomato menu presentation, bio, and launch visibility tactics. - Run targeted, cost-effective Meta (Instagram/Facebook) ad campaigns focused on nearby commercial hubs (Park Street, Camac Street, Theatre Road office crowd, Ballygunge, Central Kolkata). 3. Community & Influencer Collaboration: - Coordinate with local Kolkata food bloggers, micro-influencers, and food communities for tasting invites and UGC (User-Generated Content). Project Requirements & Preferences: - Looking strictly for an INDIVIDUAL freelancer (agencies please do not apply). - Prior experience handling food brands, cloud kitchens, cafes, or restaurants in Kolkata is a strong advantage. - Strong copywriting skills with a casual, engaging tone that resonates with young professionals and office-goers. - Basic graphic design and reel editing skills (Canva/CapCut/Premiere). - Responsive, proactive, and open to milestone-based deliverables. Engagement & Compensation: - Monthly retainer / milestone-based project. - Compensation will be competitive and aligned with market standards for individual freelancers. - Potential for long-term retainership as the business scales.

How to Apply

Please share: 1. Links/handles to 2–3 restaurant/food brand pages or campaigns you have managed. 2. A brief 2–3 bullet-point idea of how you would market our launch on Theatre Road. 3. Your expected monthly fee / quotation.