Ongoing Google Ads Sales Campaigns

I’m looking for an experienced Google Ads professional who can take full charge of the advertising for my ecommerce site, femtoarts.in, on a long-term basis. The single metric that matters most to me is product sales, so every decision—from keyword research to bid strategy—must be driven by revenue growth rather than vanity metrics. Scope of work You will build and continuously optimise Search, Shopping, and relevant Performance Max campaigns that cover our entire product catalogue; I don’t want to limit the spend to only best-sellers or discounted items, but instead push overall sales across the store. All campaigns should be targeted at a national level within India, with tight location and audience layers to ensure cost-efficiency. Core responsibilities • Audit and restructure the existing Google Ads account, Merchant Center feed, and conversion tracking • Develop data-backed keyword sets, compelling ad copy, and high-quality creative assets where needed • Monitor search term reports, manage negatives, and scale winning products and audiences • Deliver weekly performance snapshots and a detailed monthly report outlining ROAS, CPA, and next steps Essential tools & skills: Google Ads, Merchant Center, Google Analytics (GA4), conversion tracking via GTM, and a strong command of remarketing strategies. Success criteria I’ll consider the engagement successful when we achieve sustained, profitable sales growth with clear month-on-month improvements in ROAS. If this sounds like the kind of long-term partnership you excel at, let’s start with an account audit and map out the first 90-day plan.