End-to-End EdTech Marketing Lead

I’m ready to bring on a Product Marketing Manager who can take complete ownership of our new EdTech offering—from the first customer interview to the post-launch funnel review. Our initial push is aimed squarely at YouTube audiences, with user acquisition as the primary KPI and parents as the core demographic. Here’s what the role looks like in practice. You’ll drive market research, shape positioning, craft the program narrative, and turn those insights into a polished go-to-market plan. That means writing a high-converting landing page, outlining content for the YouTube channel, designing the launch campaign, and steering it all the way through live optimisation. Expect to work with tools like Google Analytics, Search Console, and basic A/B testing platforms so we can prove traction quickly. Key deliverables • Research report that validates the “YouTube-first, parents-focused” opportunity • Messaging framework and value prop doc the whole team can rally behind • Wireframed and copy-ready landing page, ready for design hand-off • 30-day launch campaign plan (creative, targeting, budget allocation) • Performance dashboard with baseline metrics and week-over-week improvement targets Acceptance criteria 1. Research cites at least five credible data sources and includes clear persona profiles for parents. 2. Landing page copy scores 80+ on Hemingway or similar readability tool. 3. Campaign achieves a cost-per-signup agreed upon before launch. If you’ve taken a product from zero to acquisition success, especially in EdTech, let’s talk.