YouTube Growth and Content Specialist Needed, Executive Thought Leadership | Workshops & Professional Programs

B2B Consulting | Executive Thought Leadership | Workshops & Professional Programs About the Role We are looking for a hands-on YouTube Growth + Content Marketing Specialist to help build and grow a professional YouTube presence focused on enterprise transformation, strategic execution, leadership, program/portfolio management, and related business topics. This is not purely a social media posting role. We are looking for someone who can take recorded video content from raw footage through editing, YouTube publishing, optimization, repurposing, social media distribution, and ongoing channel growth. The specialist will also support the promotion of professional workshops and cohort-based programs as they are launched. Scope of Work 1. YouTube Video Editing & Production Take raw recorded videos and turn them into polished, professional YouTube content.

Responsibilities

include: Edit long-form YouTube videos, generally educational/thought-leadership content Remove pauses, mistakes, repetitions, and unnecessary sections Improve pacing while maintaining a natural executive speaking style Audio cleanup and balancing Basic color correction Add professional titles, lower thirds, text highlights, transitions, and graphics where appropriate Add relevant B-roll or visual elements when they genuinely improve the content Add branded intro/outro elements where appropriate Add calls-to-action without making videos feel overly promotional Format and export videos according to YouTube best practices The editing style should be clean, credible, professional, and executive-oriented, rather than highly animated or influencer-style. 2. YouTube Channel Management & Optimization Manage and optimize the YouTube channel for sustainable growth. This includes: Upload and schedule videos Develop compelling but credible video titles Write/optimize descriptions Create chapters/timestamps Add appropriate keywords, tags, playlists, cards, and end screens Recommend thumbnail concepts and create thumbnails Organize channel playlists and content categories Optimize existing and future videos where opportunities exist Maintain consistent branding across the channel 3. YouTube Growth Strategy Help develop a practical strategy for growing the channel and building a relevant professional audience. This includes: Research topics relevant to the target audience Identify YouTube search and content opportunities Recommend future video topics based on audience needs and channel performance Advise on video length, format, hooks, titles, thumbnails, and publishing frequency Analyze impressions, click-through rate, watch time, audience retention, subscribers, traffic sources, and other relevant metrics Identify what is and is not working Provide actionable recommendations for future content The goal is not simply to maximize views. The priority is to build a credible YouTube community and audience relevant to B2B consulting, strategic execution, transformation, leadership, workshops, and professional learning programs. 4. Short-Form Content & Repurposing Repurpose long-form YouTube videos into content for other channels. For each suitable long-form video: Identify strong moments that can stand independently Create YouTube Shorts Create Instagram/Facebook Reels Create short LinkedIn video clips where appropriate Add captions/subtitles Format content correctly for each platform Develop supporting captions/copy Maintain consistency between the short-form content and the original thought leadership Short-form content should create interest in the ideas and encourage audiences to discover the full YouTube content rather than simply generating views. 5. Social Media Distribution Support the promotion of YouTube content through: LinkedIn Instagram Facebook YouTube Shorts Develop a coordinated publishing calendar so one piece of long-form content can generate multiple relevant touchpoints across the channels. Content should be adapted to each platform rather than posting identical copy everywhere. 6. Workshop & Cohort Promotion As professional workshops and cohort-based programs become available, integrate them naturally into the content strategy. This may include: Workshop announcement content Educational posts related to workshop topics Short promotional videos/reels Workshop teaser videos YouTube calls-to-action Social posts Registration reminders Clips addressing problems the workshop/program helps participants solve Post-workshop content and highlights where appropriate The approach should remain thought-leadership driven rather than overly sales-oriented. 7. Content Calendar & Coordination Maintain a monthly content calendar covering: Long-form YouTube videos YouTube Shorts LinkedIn content Instagram/Facebook Reels Workshop/cohort promotional periods Calls-to-action Important publishing dates The specialist should make it easy for the subject-matter expert to focus primarily on developing ideas and recording content, while the specialist manages the production, packaging, distribution, and optimization process. Ideal Experience We would prefer someone with experience working with: B2B consultants Executive or leadership thought leaders Professional services firms Coaches/trainers with premium professional offerings Workshop or cohort-based programs Educational YouTube channels Experience growing a YouTube channel from an early stage is particularly valuable. What We Are NOT Looking For We are not looking for someone focused primarily on: Influencer-style content Viral entertainment content Excessive effects or trendy editing Artificial follower/view growth Generic social media posting without a growth strategy We want to build a credible long-term professional brand, YouTube audience, and community that can also support our workshops, programs, and consulting work. Expected Working Model Initially, we anticipate approximately 2–4 long-form YouTube videos per month, with selected videos repurposed into Shorts/Reels and distributed across