Data Director

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands

that drive growth. Guided by a

Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit

www.vml.com and follow along on LinkedIn

#WeAreVML. Director, Analytics & Marketing Intelligence – Automotive Company: VML / WPP Location: London, UK Working Model: Hybrid Reporting to: Chief Marketing Intelligence Officer Location: Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. About the Opportunity We’re looking for a Director, Marketing Analytics & Intelligence to lead analytics and marketing intelligence across a major European automotive account. This is a senior, client-facing role sitting at the intersection of marketing analytics, consulting and commercial leadership . This isn’t a traditional technical Data Director position. We’re looking for someone who understands how data, analytics and measurement can help senior marketing leaders make better decisions

and who can turn complex information into a clear strategic and commercial point of view. You’ll work closely with senior stakeholders across European markets, helping them understand marketing and customer performance, identify opportunities for growth and make more informed decisions through data and insight. Your experience could span areas such as marketing effectiveness, marketing mix modelling (MMM), media measurement, CRM and customer analytics, digital and web analytics, and broader marketing intelligence . You don’t need to be the technical specialist in every discipline; what matters is your ability to understand how these areas connect and translate them into meaningful recommendations for clients. Alongside leading the analytics relationship, you’ll play an important role in identifying new opportunities, shaping propositions and growing the partnership across Europe. What You’ll Do Lead Marketing Analytics & Intelligence Lead the development and delivery of marketing analytics and intelligence across European markets. Bring together data and insight from across media, CRM, digital, customer and market sources to create a holistic view of performance. Translate complex analysis into clear, actionable recommendations for senior stakeholders. Help clients understand marketing effectiveness, customer behaviour and the drivers of business performance. Use measurement approaches, including MMM and wider effectiveness methodologies, to help inform marketing investment and decision-making. Identify emerging trends, opportunities and challenges and turn these into meaningful strategic recommendations. Help shape new approaches and capabilities across analytics, measurement and marketing intelligence. Be a Senior Strategic Partner to Clients Build trusted relationships with senior client stakeholders, acting as an advisor rather than simply a delivery partner. Understand the business challenge behind the data and determine how analytics and insight can help solve it. Lead senior conversations around marketing performance, customer behaviour, effectiveness and growth. Turn complicated analytical thinking into clear and compelling stories that clients can understand and act on. Bring a strong point of view, challenge existing thinking where appropriate and introduce new ideas and approaches. Balance individual market requirements with a broader European perspective. Drive Commercial Growth Develop a deep understanding of client priorities and identify opportunities where data, analytics and intelligence can add further value. Shape new propositions, solutions and scopes of work around those opportunities. Support and lead pitches, proposals and senior new-business conversations. Work with wider VML and WPP capabilities to bring the right expertise together around client challenges. Understand the commercial aspects of the relationship, including scoping, financial management and account profitability. Help turn strong client relationships and great analytical thinking into sustainable commercial growth. Connect Teams & Markets Work closely with local market teams to build a joined-up European approach to analytics and marketing intelligence. Bring together specialists across data, media, strategy, CRM, customer experience and technology to solve complex client challenges. Establish consistent ways of working and