Senior Product Marketing Manager

RevenueCat gives app businesses the infrastructure and tools to build, run, and improve their monetization. Since graduating from YC's S18 batch, we've grown into the default monetization platform for mobile. We're in 50%+ of newly shipped subscription apps, we process $16B+ in annual purchase volume, and we help everyone from a solo developer to the OpenAI mobile team understand and grow their revenue. We're a remote-first team of 150+ people across 25+ countries, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. This isn't the right fit for everyone. The systems you’ll build here manage billions of dollars and touch hundreds of millions of end users, and we don’t take that lightly. You'll be expected to work hard and hold a high bar for what you ship, alongside some of the sharpest, most driven people you've worked with. If that sounds energizing rather than exhausting, keep reading.

The Role

RevenueCat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms like Roku, Amazon, and even AR through support for Vision Pro. As a result, many different types of users log in and use RevenueCat on a day-to-day basis. Product managers, support reps, lifecycle marketers, user acquisition specialists, data analysts, executives: the list goes on. Communicating the growing breadth of use cases supported by RevenueCat in a way that makes sense for all those different types of businesses, apps, and users is a challenge. And that’s where product marketing comes in. We’re looking for a Senior Product Marketing Manager to join our growing Product Marketing team led by Francie . Each Senior PMM owns a product area end-to-end, partnering with that area's product managers on positioning, messaging, and go-to-market. This is not a segment-specific role: RevenueCat serves everyone from solo indie developers to top-tier enterprise apps, often through the very same product surface, so you'll craft messaging and channels that flex across that full spectrum. This role is perfect for someone who: Knows APIs and SDKs like their ABCs. Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away. You can debug marketing messaging so it resonates with technical audiences, and craft narratives around the 1’s and 0’s that still land with business stakeholders. Captains their own ship. You have a strong bias toward action and you’re not afraid to get your hands dirty on execution. Whether it’s juggling strategic and tactical work or navigating shifting priorities, you thrive on autonomy and love making things happen. Distills collaborative chaos. You’re comfortable raising your hand and getting what you need from a dynamic and technical organization. Whether it’s nudging engineers for product updates or rallying Sales for customer stories, you can navigate the chaos and advocate for what the GTM org needs. Gets excited about the unexpected. At RevenueCat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly. Is a little quirky. You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you’d like in helping to brainstorm and bring these quirky concepts to life. What You’ll Be Responsible For GTM and adoption campaigns: Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. Craft compelling communication plans both within the organization, and to existing and prospective customers. Lifecycle campaign building: Working with our marketing operations team to execute insight-based lifecycle campaigns to drive adoption, retention and community. Web page design and optimization: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our external web development agency. You’ll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey it. Case studies and testimonials: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat. Internal enablement: As an expert in your areas of product focus, you’ll empower developer-facing teams with the resources and training they need to support developers and ensure their success. Market insights: Keeping your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth. Whimsical side quests: Taking on unique projects with minimal instruction, coordinating the collection of 1000 screenshots to launch Paywalls.com , designing, printing and shipping a calendar of cat photos, hosting the World Paywall Speed Building Championships , or crafting a keynote speech for leadership. You’ll get to work on projects that stretch your creative muscles. What You’ll Need to Be Successful 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies. RevenueCat runs a hybrid motion - self-serve/PLG for indie developers alongside a sales-assisted motion for larger accounts - so experience with either end of that spectrum is valuable; you won't need to have done both to succeed here. Previous experience as a solo-marketer is preferred. While you’ll have the broader marketing and product marketing teams to lean on, our async, entrepreneurial culture is best suited to someone who is comfortable independently driving projects forward, making progress amid changing processes, a