Social Media Manager - Miélle Desserts

Miélle Desserts is looking for a freelance Social Media Manager to build and grow our presence on Instagram and Facebook. We are a growing dessert brand with a small existing following. We are looking for someone who can take ownership of our social media, strengthen our brand presence, and help us reach a wider audience.

Responsibilities

Develop and manage a monthly content strategy and calendar - Create and publish 2 to 3 high-quality posts/reels per week, along with regular Stories - Write engaging captions and create/edit visual and video content - Manage comments, DMs, and audience interactions - Track reach, engagement, follower growth, and content performance - Provide monthly performance insights and recommendations - Proactively identify content, trends, and opportunities for audience growth Ideal candidate - Experience managing Instagram and Facebook for food, dessert, hospitality, lifestyle, or consumer brands - Strong understanding of Reels, Stories, and social media growth - Good visual sense and strong copywriting skills - Comfortable with Canva and video editing tools - Able to work independently and bring creative ideas To apply, please share - Portfolio or examples of accounts you have managed - Relevant experience and results - Experience with food/dessert brands, if applicable - Monthly fee and scope of work We are looking to start soon and are keen to work with someone who can help establish and grow Miélle Desserts' online presence.