Skincare Product Copywriting

I have a catalogue of skincare items that need crisp, professional-yet-approachable descriptions. The copy must inform rather than hype, guiding shoppers through the science while staying consumer-friendly. The heart of each piece is the ingredient story: what’s inside, why it matters, and the real-world benefits a customer will notice. Please translate complex INCI names into plain English, weave in dermatological insights where relevant, and keep the tone consistently clear and trustworthy. Deliverables per product • Short headline or hero sentence • 120-180 word body focusing on ingredients and their benefits • One-line usage highlight (how or when to apply) • SEO-ready version with the primary keyword supplied back to me Copy should arrive in a clean Google Doc, ready for me to paste into the website CMS with minimal editing. If you have direct experience writing for serums, cleansers, moisturizers, or sunscreens, that’s a plus—feel free to share a sample so I can see how you balance technical detail with engaging prose. I’m ready to start as soon as I find the right voice.