Director, Creator Operations

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About this position

We’re looking for a Director of Creator Operations to own the systems and processes that connect how Later finds, engages, and supports creators. Creators are on one side of every campaign we run, and as we bring the creator experience together across our programs, we need one leader to design how outreach, success, and support work as a single system. Mavely is the core of this role, and the scope extends to how we support affiliate creators across Later Influence.

You’ll own both ways we bring creators in: the sales-led motion, where our team reaches creators person to person, and the product-led motion, where outreach runs at scale through the product. Reporting to the VP of Revenue and Business Operations as part of Later’s Operations team, you’ll partner closely with the General Manager of Creator, Creator Growth, Creator Success, Creator Support, Product, and Engineering. You’ll manage one direct report, who owns HubSpot design and administration, and direct engineering and product resources on the integrations between our systems. This is a high-visibility role with regular exposure to senior leadership.

What you’ll be doing

Strategy and targets

• Own the infrastructure behind creator acquisition and engagement across the sales-led and product-led motions, from first touch through activation and campaign participation.

• Build the creator acquisition targets, and the forecast behind them, with the General Manager of Creator, so Creator Growth leadership has a number they can execute against and see coming.

• Shape funnel strategy jointly with Creator Growth: they own the number and its execution, and you own the structure, the forecast, and the target model it runs on.

• Own the roadmap for a consolidated creator engagement and tracking system, and decide what gets built and in what order.

• Turn creator funnel data into decisions on where to put outreach effort, headcount, and automation.

Systems and integration design

• Act as the primary integration designer between the creator product experience and the Success and Support teams that engage creators.

• Partner with Product the way a product manager would: write the requirements for engagement flows, routing, and handoffs, and work with Engineering to ship them.

• Own HubSpot as the system of record for creator marketing, engagement tracking, and the person-to-person outreach our Creator Success team runs.

• Consolidate the creator outreach tech stack: assess each tool, retire the overlap, and make the remaining systems work from one shared record of each creator.

• Own the budget for HubSpot and the other creator engagement tools, and decide where that spend goes as the stack consolidates.

• Use AI and automation to take manual work out of outreach, routing, and follow-up, and measure what it saves.

Outreach and engagement operations

• Own the systems behind product-led outreach to creators at scale, including segmentation, triggers, sequencing, and measurement.

• Design the routing and handoff rules that move a creator between automated outreach and a person on our team at the right moment.

• Build the engagement flows that bring affiliate and awareness creators into campaigns and keep them participating.

• Define the standards (data definitions, field governance, and service levels) that keep outreach, success, and support data accurate and trusted.

Leadership and team

• Lead and develop your HubSpot design and administration direct report with clear goals, regular coaching, and a growth plan.

• Set the talent bar for Creator Operations and raise it with each hire and each process you ship.

• Address performance gaps quickly and directly, in partnership with People.

• Direct engineering and product work on integrations through clear requirements, priorities, and follow-through.

• Clear blockers for the Creator Success and outreach teams before they escalate.

What success looks like

• Within your first 60 days, you have mapped how creators are acquired, engaged, and supported today across every tool and team, set a baseline for the creator funnel, and shipped at least one change that removes manual work for Creator Success.

• By 90 days, the plan to consolidate the creator outreach tech stack is agreed with Product and Engineering, and you have built the creator acquisition, activation, and campaign participation targets, with a forecast that the General Manager of Creator and Creator Growth leadership have signed off on.

• By 6 months, the consolidated engagement and tracking system is live for Mavely: every creator touch, automated or personal, is tracked on one record, and routing between product-led and person-to-person outreach runs on documented rules.

• By 12 months, the creator engagement stack is consolidated onto one system that supports all of Later’s affiliate creators, and affiliate creator acquisition is growing faster than the baseline you set in your first 60 days, without added he