Meta Install Campaign Specialist

I have a mobile app ready to scale and I want to drive a high volume of installations through a focused Meta Ads campaign. My primary objective is to increase app downloads, not just impressions or clicks. The campaign needs to cover both iOS and Android simultaneously, and all targeting, creative angles, and bidding strategies should zero-in on an adult audience. You’ll set up and manage the campaign end-to-end inside Meta Ads Manager, integrating the Facebook SDK (or another approved MMP) so we can track installs, purchase events, and retention cohorts accurately. I expect dynamic creative testing, clear audience segmentation, and continual optimisation toward the lowest possible cost-per-install while maintaining quality user acquisition. Deliverables I need to see: • Complete campaign structure in Ads Manager (ad sets, creatives, placements, attribution windows). • At least three creative concepts per platform, built for Feed, Stories/Reels, and Audience Network. • Event tracking fully verified in the Meta dashboard for both stores before launch. • Weekly performance report highlighting spend, installs, CPI, and key recommendations. I’ll supply existing brand assets; you bring the media buying expertise, copy refinements, and data-driven approach that turns budget into real downloads from adults who will actually use the app.