WooCommerce Redesign & Speed Boost

Hello, I would like to update my website (e-commerce). Change the theme, change the graphics to make it more attractive and speed it up because it is very slow both for navigation and on the back end. Affordable quotes will be taken into consideration. Thanks My WooCommerce store needs a full refresh. I want a new theme, updated graphics, and a clear layout so shoppers can quickly find what they need and complete checkout with zero confusion. The entire site—homepage, product pages, menus, account area, and checkout—should follow one modern, mobile-friendly design. Alongside the visual overhaul, the site is extremely slow on both the front end and in the dashboard. I need you to diagnose the bottlenecks and bring load times down dramatically. Typical fixes might include smarter caching, image compression, database cleanup, code minification, or replacing heavy plugins; use whatever combination gives reliable, measurable gains. Key deliverables • Propose and implement a clean, WooCommerce-compatible theme • Refresh all graphics and layout elements to match the new look • Streamline navigation and product discovery to improve conversion • Front-end and back-end performance optimization with GTmetrix / PageSpeed targets • Cross-browser and mobile testing plus staging-to-live migration • Brief post-launch support and a short hand-off guide so I can maintain the site You’ll be working directly inside WordPress + WooCommerce, so solid skills in PHP, CSS, JavaScript, and performance tools (e.g., WP Rocket, LiteSpeed Cache, or similar) are essential. Let me know your approach, the tools you prefer, and a realistic timeline to get everything done.