Comprehensive SEO and Social Media Manager

What you're being hired to run: One bundled SEO package (GBP + full website SEO on the existing Roomvo site) — no lighter tier, everything's in scope from day one. Facebook + the website (Track 1) — optimized for fast lead conversion. Instagram + LinkedIn (Track 2) — optimized for reputation and B2B relationship-building with GCs, developers, and designers. Before any content goes live: a verifiable Research Report — keyword research (including going after high-competition head terms, not just easy wins), hashtag research, competitor analysis, audience insights, and an initial GC/designer prospect list, all with screenshot evidence from tools like SEMRUSH, Ahrefs, or Meta Audience Insights. Ongoing monthly cadence: Facebook: 4 posts/month + always-on Lead Ads Website: 2 local SEO pages/posts per month Instagram: 4 posts + 2 reels + 2 stories LinkedIn: 2 posts/month, but outreach volume matters more than post volume What's expected beyond content: direct hands-on access to the Roomvo site for content/meta/schema edits, prompt response to Facebook leads, and — critically for Track 2 — independently researching and qualifying new prospects once the client's starting list runs out, not just working what you're handed. How you'll be measured: Track 1: cost per lead, lead-to-quote rate, response time, visualizer engagement Track 2: new relationships, referrals, bid-list inclusions, meetings booked What you need to bring to the table: proven local SEO results, fluency in SEMRUSH/Ahrefs/Meta tools, prior Meta Lead Ads/funnel experience, comfort working inside Roomvo, independent B2B prospecting skill, and a portfolio showing comparable results elsewhere — plus honesty about what's achievable organically vs. only with paid spend. Approval and terms: all content goes to the client for approval (24–48 hr turnaround), milestones release only after approved deliverables, and 70% of budget is weighted toward Track 1 since it converts faster.