WordPress/Elementor & Local SEO Partner for Fitness Business

We’re looking for an experienced freelancer or small team to improve our website and help turn online visitors into qualified inquiries, booked visits, and paying clients. Business: High Octane Training — a fitness and training facility in Mississauga, Ontario, Canada Website: https://highoctanetraining.ca Platform: WordPress/Elementor, with links to Jane booking Engagement: Paid initial project, with potential for ongoing work We want a partner who can identify priorities, explain their recommendations, and implement improvements. Experience with fitness, wellness, clinics, or other appointment-based local businesses is particularly relevant. Initial project Please quote for the following: 1. Assessment and priorities Review our website, mobile experience, navigation, local search presence, and inquiry/booking journey. Provide a concise action plan identifying the most valuable improvements and any important gaps we have missed. 2. Improve one customer journey Help us select one priority service or offer, then improve one existing Elementor page or create one landing page. Include layout, copy refinements, mobile design, and a clear inquiry or booking action, with two rounds of consolidated revisions. 3. Essential SEO implementation Implement relevant on-page SEO for that page: headings, metadata, internal links, and appropriate structured data. Identify wider technical issues and specify which fixes your quote includes. 4. Conversion tracking and reporting Review existing analytics and configure agreed tracking for the selected journey. Include social campaign attribution where appropriate. Explain what can be measured through our Jane booking handoff, distinguishing booking-link clicks from completed bookings. 5. Verification and handover Test the implemented changes, demonstrate the tracking, and provide a walkthrough of completed work. Recommend a separately priced plan for the next 60–90 days. We will confirm the exact page, deliverables, access requirements, and acceptance criteria before starting. Potential ongoing work We would like the successful partner to provide or coordinate: Elementor design, navigation, service pages, and conversion improvements. Technical SEO, local SEO, Google Business Profile optimization, and useful content. AEO/GEO: practical improvements for visibility in AI-generated answers, with a clear explanation of methods and measurement. Funnels connecting search and social media to inquiries and bookings. Appropriate lead capture and follow-up automation. Reporting on qualified inquiries, bookings, and customer acquisition where data is available. Website maintenance, performance, backups, and plugin updates. Please distinguish essential work from optional services. Social content production, social account management, and paid advertising should be quoted separately if recommended. Budget and working arrangement Our target budget for the initial project is CAD $2,000, with proposals of CAD $1,500–$3,000 considered where scope and value are clearly explained. Please state your quote currency. Following a successful initial engagement, we anticipate considering CAD $1,000–$2,000 per month for a defined ongoing scope. Ongoing work is not guaranteed. Please propose manageable Upwork milestones tied to reviewable deliverables. Identify exclusions, recurring software costs, and assumptions that could affect pricing. Additional work must be agreed before it begins. We will retain ownership and administrator access to our website, accounts, analytics, and completed work. Who we’re looking for Strong hands-on WordPress and Elementor experience. Demonstrated local SEO and conversion experience. Clear customer-facing writing and good design judgment. One accountable lead, with disclosure of who performs each part of the work. Reliable communication and availability for occasional calls during Toronto business hours. International freelancers and small agencies are welcome. Experience serving Canadian or comparable English-speaking markets is valuable. Your proposal Please briefly explain your fit, link to two relevant projects, and outline your proposed milestones, timeline, and price for the initial engagement. Relevant evidence and thoughtful questions are welcome. No unpaid custom audit or design is required to apply. We’ll ask shortlisted candidates to walk us through previous work. We will choose based on relevant experience, quality, communication, and value. Please provide realistic expectations rather than guaranteed rankings or generic backlink packages.