E-commerce Sales Growth Strategy Expert

E-commerce Growth Specialist Needed | Sales-Focused Strategy | Vajralakshmifabrics® Project: Generate qualified customers and initial sales for a newly launched saree e-commerce website. Website: https://vajralakshmifabrics.com We are Vajralakshmifabrics®, a saree brand under Lakshmi Shree Textiles, Dindigul, Tamil Nadu. We are looking for an experienced e-commerce growth specialist who understands how to generate sales for a new online store without wasting money on open-ended advertising experiments. OUR CHALLENGE We have invested in our website, product inventory, payment gateway and digital marketing setup. However, we need a clear, commercially focused strategy that converts website visitors into paying customers. We are not looking for someone who simply launches campaigns, spends the budget and explains that the algorithm is still learning. OUR OBJECTIVE Develop and execute a practical strategy designed to generate the first qualified customer enquiries and sales within the first three days of implementation. Important: Day-three sales are a target, not a guaranteed outcome. We expect an evidence-based plan, transparent reporting and disciplined budget management. REQUIRED EXPERTISE The selected specialist should demonstrate experience in: 1. New-store sales generation: Strategies for e-commerce websites with limited sales history. 2. Conversion optimisation: Identifying and fixing checkout friction, trust issues and product-page weaknesses. 3. Customer acquisition: Using appropriate combinations of Google Ads, Instagram, YouTube Shorts, organic content and other relevant channels. 4. Product positioning: Creating compelling offers and product messaging that encourage purchase decisions without excessive discounts. 5. Conversion tracking: Verifying GA4, Google Ads and WooCommerce purchase tracking before spending money. 6. Low-budget growth: Prioritising high-intent customers and measurable outcomes over vanity metrics. 7. Retargeting and follow-up: Re-engaging interested visitors and enquiries where technically and legally appropriate. WHAT WE EXPECT Please provide: - A practical 72-hour launch plan. - An initial customer-acquisition strategy tailored to our saree products. - A daily action plan with measurable deliverables. - A clear advertising budget recommendation before any expenditure. - Defined stop-loss rules to prevent uncontrolled spending. - Daily reporting on spend, qualified enquiries, checkout activity and actual paid orders. - A plan for improving performance based on evidence rather than assumptions. IMPORTANT COMMERCIAL REQUIREMENTS We are not interested in open-ended retainers without measurable deliverables. Please explain: 1. How you would approach sales for a new store with limited conversion history. 2. What you would do during the first 72 hours. 3. Which channels you would prioritise and why. 4. What budget you recommend and how you would protect it. 5. Which metrics determine whether to continue, modify or stop a campaign. 6. Your relevant case studies, including actual spend and attributable sales where verifiable. We prefer a small, controlled initial engagement with clearly defined deliverables before considering a longer-term contract. Success will be evaluated using genuine customer orders, acquisition costs, contribution margins and transparent reporting—not impressions, clicks or optimisation scores alone. If you have practical experience helping new e-commerce brands acquire customers efficiently, please submit a specific proposal for Vajralakshmifabrics®. We are looking for a commercially minded growth partner who treats our advertising budget as business capital that must be protected and deployed intelligently.