Attract Job Seekers via Social Media

GlanceJobs is a fast-growing US job portal and the next phase of our expansion hinges on social media. The single metric that matters is the number of job seekers who click through and create an account. Everything you create—be it a LinkedIn thought-leadership carousel or a short-form Reel on Instagram or TikTok—should be crafted with that conversion goal in mind. Scope of work • Shape a channel-specific voice that speaks to career changers, recent graduates, and passive candidates. • Plan and schedule an always-on content calendar for LinkedIn, Instagram, and TikTok, blending organic posts with paid boosts when it helps the funnel. • Produce or repurpose short videos, graphics, success stories, and “job-hunt hacks,” then publish them at optimal times. • Track click-throughs from each platform to our sign-up page, report weekly, and refine based on the numbers. Deliverables 1. 30-day content calendar covering the three platforms. 2. First batch of creative assets (copy, visuals, or edited video) ready for approval. 3. Weekly performance summary showing reach, CTR, and new sign-ups attributed to social. Acceptance criteria • A measurable uplift in job-seeker registrations within the first month. • Clear linkage between posts and sign-ups through UTM or equivalent tracking. • Content quality that aligns with GlanceJobs’ brand guidelines. To help me gauge fit quickly, attach or link to past work that proves you can turn social audiences into registered users—case studies, screenshots, or analytics snapshots are perfect. Concise portfolios are welcome; no formal proposal deck required at this stage. Let’s put social media to work for people’s careers.