Marketing Expert for FIVE Wellness

Project Title D2C Wellness & Supplement Brand Marketing Expert Needed | FIVE Wellness (India) Project Overview We are FIVE Wellness, an emerging Indian functional wellness brand focused on innovative functional chewing gums and gummies. Website: https://www.myfivewellness.com/ We are looking for an experienced freelance marketer or a small marketing team to help us build brand awareness, generate qualified traffic, acquire customers and establish a scalable digital marketing strategy. We are specifically looking for someone experienced in nutraceuticals, dietary supplements, sports nutrition, functional foods, wellness products or D2C consumer brands. Generic social media management experience alone is not sufficient. About Our Products Our portfolio includes: * TORQ: Energy and pre-workout-style functional gummies. * REVIV: Functional gummies designed for a post-night-out wellness routine, subject to approved claims. * FIVE 360: Everyday wellness gummies featuring fruit, greens and prebiotic fibre ingredients. * HYDR: Electrolyte-focused functional chewing gum. * POWR: Energy-focused functional chewing gum. * CALMR: Calming-routine functional chewing gum. * FRSHR: Freshness-focused functional chewing gum. Our goal is to build a distinctive brand around convenient functional formats, modern packaging, transparent ingredient communication and lifestyle-led marketing. All product benefits and advertising claims must be substantiated and comply with applicable Indian FSSAI and advertising requirements. Scope of Work 1. Marketing Strategy * Develop a practical 30-day launch plan and a 90-day growth roadmap. * Identify target audiences and the strongest positioning for each product. * Analyse competitors such as MuscleBlaze, HealthKart, Avvatar, GNC and relevant D2C wellness brands. * Recommend which products should receive priority during the initial launch. * Develop clear brand messaging and content pillars. 2. Social Media & Content * Develop an Instagram content strategy. * Create engaging Reels, short-form videos, carousels and product explainers. * Communicate product differentiation, ingredients and use cases in simple language. * Develop creative concepts suitable for paid advertising. * Maintain a consistent premium, modern and performance-oriented brand identity. 3. Performance Marketing * Develop and manage Meta advertising campaigns. * Test multiple hooks, audiences, creatives and landing pages. * Track purchases, customer acquisition cost, conversion rate and return on ad spend. * Set up or audit Meta Pixel and Conversions API where appropriate. * Recommend Google Ads where justified by search demand and campaign economics. * Provide transparent weekly performance reports. 4. Influencer & UGC Marketing * Identify suitable Indian fitness, nutrition and lifestyle creators. * Shortlist micro-influencers with relevant audiences and authentic engagement. * Develop creator briefs and product demonstration concepts. * Coordinate product seeding and UGC production. * Secure appropriate usage rights for content used in paid advertisements. 5. Website Conversion & Retention * Review our website and product pages. * Identify issues affecting customer trust and checkout conversion. * Recommend improvements to product descriptions, FAQs, bundles and offers. * Suggest practical WhatsApp, email and repeat-purchase campaigns. 6. Reporting & Compliance * Provide regular reports with clear performance metrics. * Flag advertising claims requiring regulatory or scientific review. * Avoid unsupported medical, disease-treatment, instant-effect or guaranteed-performance claims. * Clearly distinguish marketing services from third-party costs and advertising expenditure. Required Experience Applicants should ideally have: * Experience marketing supplements, nutraceuticals, sports nutrition, functional foods or wellness products. * Demonstrable D2C customer acquisition experience. * Strong short-form video and performance-ad creative skills. * Experience managing Meta campaigns for physical products. * Understanding of e-commerce conversion tracking and unit economics. * Familiarity with FSSAI-sensitive advertising and Indian consumer markets. Application Requirements Please include the following in your proposal: 1. Two or three relevant case studies, preferably from supplement or wellness brands. 2. The brand names and your exact role in those campaigns. 3. Results achieved, including advertising spend, revenue, ROAS or customer acquisition cost where available. 4. Links to actual advertisements, videos or creative work you produced. 5. Your recommended 30-day strategy for FIVE Wellness. 6. Your proposed service packages and a detailed list of deliverables. 7. Your recommended advertising and content-production requirements. 8. Whether you work independently or with a team. 9. Your earliest availability and preferred contract duration. Generic proposals that do not address our product category and business objectives will not be prioritised. Initial Engagement We prefer to begin with a 30-day pilot engagement with agreed deliverables, transparent reporting and measurable objectives. The objective is to identify promising product messages and creatives, establish reliable tracking, understand which customer segments convert and develop a sustainable growth plan. We are looking for a long-term partner if the initial engagement demonstrates strong execution, transparency and value for money. Brand: FIVE Wellness Website: https://www.myfivewellness.com/ Location: India Engagement: Freelance / Small Agency Initial Contract: 30-day pilot, with the possibility of a long-term engagement