Performance Facebook & Instagram Ads

I’m looking for a results-oriented performance marketer who can turn my Facebook and Instagram advertising budget into a steady stream of qualified leads and sales. The goal is simple: measurable revenue growth. You’ll have end-to-end control of the ad accounts—from building audiences and writing copy to setting up conversion tracking, optimizing bids, and split-testing creatives. I expect clear, data-driven decisions that lower CPA and raise ROAS, not just more impressions. Deliverables I will review: • Campaign architecture that follows best practices (proper naming conventions, CBO/ABO logic, clear testing phases) • Conversion tracking with the Meta Pixel and properly configured events so every sale or lead is attributed • A/B tested ad creatives (image or short-form video) with copy variations aligned to the funnel stage • Weekly performance summary highlighting key metrics, insights, and next actions If you have a proven track record of scaling Facebook and Instagram ads to drive direct sales or leads and can communicate insights in plain language, I’d like to hear how you’d approach my account and the first 90-day roadmap.