Lead-Focused Google Ads Strategist

I need an experienced performance marketer to take full ownership of my Google Ads account with one clear objective: generate a steady flow of qualified leads that translate into online sales. The account already has historical data, but it has never been systematically structured or optimised for conversion. Here is what success looks like for me: the campaign architecture is rebuilt around compelling search and display funnels, every ad group is aligned with high-intent keywords, tracking pixels and enhanced conversions fire flawlessly, and weekly reports show a consistent drop in cost-per-lead alongside an uptick in completed check-outs on my store. You will have the freedom to test bidding strategies, creatives, and landing-page variants, provided all changes are documented and backed by clear performance reasoning. GA4, Google Tag Manager, and Looker Studio are already in place, so you can dive straight into data-driven optimisation rather than basic setup. Acceptance criteria • Campaigns live within seven days and passing Google’s policy checks • Conversion tracking verified in GA4 and Ads account (lead form submission & purchase events) • First performance report delivered after two full weeks of data, highlighting CPC, CPL, and ROAS, plus actionable next steps If you have a proven record of turning Google Ads spend into measurable lead volume and online revenue, I’m ready to get started.