Lead-Driven Facebook & Instagram Campaigns

My priority is turning our Facebook and Instagram audiences into real leads and sales for the website. To make that happen, I need a complete weekly workflow that blends persuasive promotional posts with authentic user-generated content. Here’s what I have in mind: you’ll map out a monthly content calendar, design scroll-stopping graphics, write captions that move people to click through to the site, and schedule everything for optimal reach. Paid boosts or ad sets are welcome if they amplify conversions, but the organic stream must already feel cohesive and on-brand. I’ll share product images, past customer photos, and any existing brand assets; you refine them, credit contributors where required, and keep the visuals consistent. Every post must carry a clear call-to-action that links directly back to the website so we can track conversions inside Meta Business Suite, Google Analytics, or your preferred reporting tool. Deliverables each month: • A content calendar (Facebook & Instagram) with post copy, creatives, and hashtags • Two formats per post (feed + story/reel) to maximise reach • Community management notes outlining how to encourage and reshare user-generated content • End-of-month report highlighting clicks, leads captured, cost-per-lead (if ads are used), and actionable tweaks for the next cycle If this matches your skill set and you can start right away, let’s talk timing and milestones so we can get the first posts live within the week.