Medical Podcast and Website SEO Boost

I run a growing medical-education site that publishes two to three podcast episodes every week and has built a loyal audience over the past three years. My next priority is to attract a wider pool of listeners by driving more traffic directly through the homepage. The job is strictly on-page SEO for that front page. I need a fresh keyword strategy that reflects current search intent in the medical and healthcare-podcast space, plus properly crafted title tags, meta descriptions, and header tags so Google and the other engines surface us more often. Page layout, copy structure, internal‐link placement, and any quick-win technical tweaks that improve crawlability are all welcome, provided they stay within best-practice guidelines. Alongside these homepage changes, I’d like guidance on how the new keyword and meta work can funnel visitors toward our Apple Podcasts and Spotify listings, ultimately helping us collect more reviews there. Acceptance criteria: • Comprehensive keyword list (primary and secondary) mapped to homepage sections • Revised meta title and meta description that meet current character limits and keyword targets • Implemented or clearly documented changes in the site CMS, ready to deploy • Brief report outlining expected traffic uplift and review-generation steps If you are confident with podcast-centric SEO and can turn around clear, measurable improvements, let’s talk.