Counselling Services Lead Gen Campaign

I’m ready to turn my counselling practice’s Facebook, Instagram and LinkedIn presence into a reliable source of new client enquiries. The single metric that matters to me is leads: bookings for discovery calls, email sign-ups and contact-form submissions. Here’s what I have in mind • Platforms: Facebook, Instagram and LinkedIn will all run in parallel, each adapted to its audience tone. • Content focus: concise educational posts that normalise therapy, plus timely promotions of upcoming workshops and events. Visual consistency with my current branding is essential. • Funnel: organic posts supported by modest paid boosts, driving traffic to dedicated landing pages with simple, trackable calls to action. • Reporting: a fortnightly snapshot of reach, click-throughs and—most importantly—verified leads so we can double-down on what converts. Deliverables 1. 30-day content calendar with copy, creative direction and posting schedule. 2. Graphic templates (Canva, PSD or similar) I can reuse after the campaign. 3. Ad set-up and optimisation for the first month. 4. Lead-gen landing page copy suggestions (I’ll handle web build). 5. Two-week and end-of-month performance reports. If this scope feels clear and you’ve successfully taken counselling or similar professional services to market before, let’s discuss your approach and timelines.