White-Label Google Ads for Pest Control

We're an Australian digital agency looking for an experienced Google Ads specialist to set up and manage Search campaigns for one of our clients, a licensed pest control business in Perth, WA. This is ongoing monthly work, done white-label behind our agency. ABOUT THE ACCOUNT - Local service business: residential and commercial pest control - Ad budget: A$1,000 a month, paid by the client directly to Google - Service area: Perth metro, Butler to Wellard - Goal: phone calls, quote requests and free-inspection bookings at the lowest cost per lead SETUP (FIRST 2 WEEKS) - Audit any existing account, or build a new one - Conversion tracking in Google Tag Manager and GA4: calls from ads, website call clicks, and quote/contact form submissions - Keyword research (we'll share our starting list of ~40 keywords) and negative keyword lists - 4 Search campaigns with about 12 ad groups: Termites, Residential (general, rodents, cockroaches, ants/spiders, bees/wasps), Commercial, Brand - 3 responsive search ads per ad group, plus all eligible assets (call, sitelinks, callouts, location) - Location targeting set to "presence" only, with suburb bid adjustments - Keywords, ads and landing pages sent to us for approval before launch ONGOING EACH MONTH - Search-term reviews: several times a week in month 1, weekly after that - Negative keywords, and bid and budget management by service, suburb, device and time of day - Ad copy testing and Quality Score improvements - Move to Maximise Conversions once there's enough conversion data - Remarketing from month 3 - A monthly report (spend, clicks, CTR, CPC, conversions, cost per lead, work done, next steps) in a format we can rebrand, with no freelancer branding REQUIREMENTS - Proven results with local service businesses (trades or home services; pest control is a plus). Please share screenshots showing cost per lead and conversion rate. - Strong with GTM and GA4 conversion tracking, including call tracking - Google Ads certified - Responsive during Perth business hours (AWST) - White-label and confidential: you never contact the end client, and all communication goes through us. An NDA is required. - Access is granted through our MCC. The account stays owned by the client. TO APPLY Start your bid with the word "Termite" and answer: 1. What cost per lead would you target for a Perth pest control account, and why? 2. How would you set up call conversion tracking? 3. One local-service account you've managed, with its results. 4. Your price for setup plus the first month, and your monthly fee after that. Bids that don't answer these won't be considered.