SaaS Marketing Strategy Consultant – ICP & GTM

We are looking for an experienced SaaS Marketing Consultant / Marketing Strategist to help us build a clear and practical marketing strategy for our technology and SaaS products. We are not looking for someone who only manages social media or creates generic content. We need someone who can understand our products, business, customers and market, and help us identify the right audience, positioning, messaging, channels and marketing approach. What we need help with 1. ICP & Target Audience Define our Ideal Customer Profiles (ICPs), customer segments and personas Understand customer pain points, needs, use cases and buying triggers Identify priority audiences and gaps in our current targeting 2. Product & SaaS Marketing Understand our SaaS and technology products Turn product features into clear customer benefits and use cases Review our positioning, messaging, value proposition and differentiation Help communicate technical products in a simple, customer-focused way 3. Marketing & GTM Strategy Develop a practical marketing strategy based on our ICP and products Recommend the right channels and priorities Define awareness, consideration and conversion strategies Suggest customer acquisition and lead-generation approaches Create a practical 30/60/90-day roadmap and KPIs 4. Social Media & Content Strategy Develop a social media strategy based on our ICP and business goals Recommend the right platforms, content pillars and formats Suggest topics for educational, product, use-case, case study and other content Develop TOFU, MOFU and BOFU content opportunities Guide us on posting frequency, messaging and content direction Experience creating social media posts based on the strategy is a plus Experience with paid advertising strategy, campaign planning or ad optimization is a plus 5. Competitor & Market Research Research relevant competitors and their positioning Analyze their messaging and marketing approach Identify gaps and opportunities Recommend ways to differentiate our products Expected Deliverables ICP and target audience analysis Customer/persona and pain-point analysis Product positioning and messaging recommendations Competitor and market analysis Marketing/GTM strategy 30/60/90-day marketing roadmap Social media and content strategy Content pillars and campaign ideas Recommended channels and priorities KPIs and measurement framework Clear recommendations on what we should start, stop and improve We are also open to ongoing consultation if the initial strategy work is successful. Ideal Candidate Strong experience in B2B SaaS / technology marketing Experience developing ICPs and marketing strategies Strong understanding of SaaS products and customer journeys Experience with positioning and GTM strategy Strong social media and content strategy knowledge Good market and competitor research skills Ability to understand technical products from the customer's perspective Strategic thinking with a practical, execution-focused approach Experience with SaaS, startups or technology products is preferred Important: We are not looking for a generic social media manager, content writer or agency following a standard marketing checklist. We need a strong marketing consultant who can understand our products and business, ask the right questions, challenge our assumptions, and provide practical strategies our internal team can execute. When applying, please share Your experience with B2B SaaS or technology products Examples of marketing/GTM strategies you have worked on How you normally identify and define an ICP Examples of SaaS/technology companies you have worked with Your approach to social media and content strategy Your availability for consultation Your preferred pricing for the initial strategy and ongoing consultation Examples of social media posts you have created, if applicable We are more interested in your strategic thinking and relevant experience than a long list of marketing services.