International Education & Culture Marketing Assistant

Marketing Communications & Channel Development Assistant Online & Offline Marketing | International Education & Cultural Exchange We are an international cultural exchange and education company based in China, with more than 20 years of experience helping international students and young professionals experience China. We are looking for a Marketing Communications & Channel Development Assistant to support and expand GAC’s online and offline marketing activities and help us reach more international students, universities, and partners worldwide. Key Responsibilities Online Marketing & Channel Management Manage and optimize GAC’s existing online marketing channels, communicate with platform partners, and improve advertising strategies, promotional content, and channel performance. New Channel Development Research, identify, and develop new online marketing channels, platforms, and partnership opportunities. Social Media Management Manage selected social media accounts, including content planning, publishing, audience engagement, and promotional campaigns. Offline Marketing & Partnerships Develop and manage offline marketing channels, including universities, educational institutions, career centers, student organizations, and other potential partners. Marketing Team Coordination Assist with the recruitment, communication, coordination, supervision, and performance management of online and offline marketing team members. Online Review & Reputation Management Manage GAC’s online reviews and brand reputation across relevant platforms. Newsletter & Email Marketing Edit, prepare, and manage newsletters and email marketing campaigns, including content development, distribution, and performance tracking. Marketing Performance & Lead Generation Monitor marketing activities and results, identify opportunities for improvement, and help increase GAC’s online visibility, qualified leads, and applications.

Requirements

Previous experience in both online and offline marketing or promotion. Experience with social media, content marketing, online advertising, email marketing, or digital marketing channels. Strong communication and coordination skills. Ability to independently research and develop new marketing channels and partnership opportunities. Strong written and verbal English communication skills. Experience in international education, cultural exchange, study abroad, internships, or student recruitment is highly preferred. Experience working with international students, universities, educational organizations, or overseas partners is a strong advantage. Self-motivated, organized, practical, and results-oriented. Candidates with demonstrated marketing or lead-generation results will be highly valued.

Compensation

USD 500–1,000+ per month, depending on experience, working hours, responsibilities, and performance. Higher compensation may be offered to candidates with strong relevant experience and demonstrated results.