International Travel Media Buyer Needed

# Experienced International Media Buyer Needed – Travel & Tourism **Industry:** Travel & Tourism **Business Location:** Egypt **Project Type:** Ongoing Collaboration ## About the Project We are looking for an experienced International Media Buyer to manage, optimize, and scale paid advertising campaigns for a travel agency operating in Egypt. The business specializes in travel experiences, boat trips, excursions, and tourism packages around the Red Sea, particularly Hurghada, El Gouna, and nearby destinations. The target audience consists primarily of international travelers planning or considering trips to Egypt. We already have an initial media buying plan covering advertising strategies, target markets, platforms, budget allocation, and campaign structure. We need a professional who can review this plan, evaluate its effectiveness, recommend modifications where necessary, and take full responsibility for its implementation and ongoing management. We are looking for someone who combines strategic thinking with strong technical media buying skills and can independently manage the advertising operation. ## Target Markets & Advertising Platforms The initial media buying plan considers the following six international markets: - France - Netherlands - Russia - Poland - Czech Republic - United Kingdom The advertising platforms involved are: - **Meta Ads:** Facebook and Instagram advertising. - **Google Ads:** Search campaigns and relevant advertising solutions. - **VK Ads:** Social advertising for the Russian market. - **Yandex Direct:** Search and advertising campaigns for the Russian market. **Important:** We will follow a phased launch strategy. We will not necessarily activate all six markets simultaneously. The initial markets, platforms, and budgets will be determined according to business priorities and the approved direction. Hands-on experience with all four advertising platforms is required, including VK Ads and Yandex Direct. ## Scope of Work & Responsibilities ### 1. Strategy & Media Planning - Review and audit the existing media buying plan. - Evaluate market allocation, platform selection, and budget distribution. - Recommend improvements and modifications where necessary. - Develop and refine advertising strategies for international markets. - Structure campaigns and budgets effectively. ### 2. Campaign Setup & Management - Set up, manage, and maintain advertising campaigns across the relevant platforms. - Take responsibility for managing the advertising accounts. - Handle audience research, targeting, bidding strategies, and campaign structures. - Monitor performance and make ongoing adjustments. - Optimize and scale successful campaigns. ### 3. Tracking & Analytics - Monitor pixels, conversion events, and available tracking systems. - Analyze website activity and advertising performance. - Track advertising-generated enquiries and WhatsApp actions. - Implement or recommend suitable attribution methods to measure lead quality and bookings. - Use conversion data to improve campaign performance. ### 4. Reporting - Provide detailed weekly performance reports. - Report advertising expenditure, reach, clicks, conversions, and cost per enquiry. - Evaluate performance across different markets and platforms. - Provide actionable recommendations based on collected data. ## Booking & Conversion Process The business uses WhatsApp as its primary customer enquiry and booking communication channel. Potential customers are directed to WhatsApp, where they communicate with the reservations team, ask questions about available experiences, and proceed with their bookings. The selected media buyer should understand WhatsApp-based lead generation and know how to track and measure the customer journey as accurately as technically possible. The objective is to generate qualified enquiries and actual bookings, not simply website traffic or clicks. ## Required Skills & Experience - Proven experience in international media buying. - Strong hands-on experience with Meta Ads and Google Ads. - Practical experience managing VK Ads and Yandex Direct. - Experience running campaigns across multiple countries. - Strong understanding of campaign strategy, budget allocation, and campaign architecture. - Experience with Meta Pixel, conversion tracking, GA4, and Google Tag Manager. - Lead generation and conversion optimization experience. - Ability to manage advertising accounts independently. - Experience optimizing and scaling campaigns based on performance data. **Industry preference:** Previous experience in travel, tourism, hospitality, excursions, boat trips, or experience-based businesses is strongly preferred. ## Creative Materials & Collaboration A substantial collection of existing creative assets is available. The media buyer will evaluate and work with these materials, identify suitable advertising creatives, and communicate any additional creative requirements. Campaign direction, market priorities, and creative selection will be coordinated throughout the collaboration. ## Working Arrangement - Ongoing project with potential for a long-term collaboration. - Full responsibility for advertising account and campaign management. - Progressive campaign launches according to business priorities. - Weekly performance reporting and regular communication. - An initial online meeting/interview will be arranged through the platform's permitted communication tools to discuss the project and evaluate the candidate's experience. ## Compensation Compensation will be discussed individually with shortlisted candidates. We are open to either a fixed monthly payment or a commission-based arrangement, depending on experience and the agreed scope of work. ## How to Apply Please include: 1. A brief introduction and overview of your media buying experience. 2. Your hands-on experience with Meta Ads, Google Ads, VK Ads, and Yandex Direct. 3. Examples of international campaigns you have personally managed. 4. Relevant port