Clean Modern WordPress Redesign

The job focuses on giving my current WordPress site a fresh, modern feel while also tightening up performance. Only the homepage and other main pages are in scope; product, service, and blog sections stay as they are for now. Visual direction The aesthetic I’m after is clean and simple—think generous white space, crisp typography, intuitive navigation, and restrained use of colour so content carries the weight. Any new layout must remain fully responsive and accessible. Technical requirements The existing install runs on the latest stable WordPress build with a lightweight theme and a handful of standard plugins (Elementor, Yoast, WPForms). You’re free to keep, swap, or rebuild components as long as the end result: • meets Core Web Vitals targets (LCP <2.5 s, CLS <0.1) • scores 90+ on Google PageSpeed for both mobile and desktop • avoids breaking current permalink structure and SEO settings. Deliverables – Page-by-page mock-ups or prototypes for approval (Figma, Adobe XD, or directly in a staging site) – Developed templates/styles implemented on the live server after sign-off – Performance optimisation: image compression, CSS/JS minification, caching and lazy-loading configured – Handover notes explaining key changes and how to tweak them in the dashboard. Acceptance criteria Redesigned pages render correctly across Chrome, Firefox, Safari, Edge and major mobile browsers, load within the stated speed targets, and maintain all existing page content and forms. Timeline and milestones are flexible; please outline your approach and an estimated schedule when you respond.