Modern Minimalist Brand & Logo

My design company is ready for a fresh, modern and minimalistic visual identity built from the ground up. I need a full-scope branding package that starts with a clean colour palette (I don’t have existing colours and would like your guidance) and culminates in a combination logo that pairs a distinctive icon with a refined wordmark. To keep the process smooth, here’s what I consider the essential hand-off: • Primary logo: icon + wordmark, horizontal and stacked • Simplified icon mark for small-scale use • Colour palette (primary, secondary, neutrals) with HEX, RGB and CMYK codes • Recommended typefaces and hierarchy guidelines • Mini style sheet summarising spacing, usage rules and mockups on at least two touchpoints (e.g., business card, web header) • Final files in AI, EPS, SVG, PDF and PNG A crisp, clutter-free aesthetic, thoughtful negative space and timeless geometry are the guiding principles. If this is your sweet spot, I’m ready to dive straight into concepts and iterations until we arrive at a standout, scalable identity that does the speaking for the brand.