Product Page & Influencer Boost

I run an online store that sells physical goods and I’m ready to level-up conversions by weaving authentic social proof directly into each product page. Here’s the plan: • Refresh every product page so specs, photos, copy, and calls-to-action flow perfectly and reflect our brand voice. • Source, brief, and manage a roster of micro-influencers to film genuine product-review content. For now I need polished reviews on Instagram and long-form showcases on YouTube; if this takes off we can always explore TikTok later. • Edit, caption, and repurpose the influencer clips so they embed cleanly on the site, optimise for SEO, and can also be re-posted across our own social feeds. • Track click-throughs, watch-time, and resulting sales so we can prove the uplift and double-down on what works. Acceptance criteria – At least one high-quality Instagram Reel and one YouTube review per top-selling SKU in the first month. – Updated product pages published without layout errors and matched to brand guidelines. – Analytics dashboard showing content performance and resulting sales lift. If you’re comfortable juggling e-commerce CMS updates, influencer outreach, and light video editing tools such as Canva, CapCut, or Premiere, I’d love to hear how you would execute this and the timelines you’d propose.