B2C Facebook Lead Generation

Generating a steady stream of consumer leads through Facebook is my immediate priority. I already know the geographic markets I want to penetrate; what I need is a seasoned ads specialist who can translate that location data into high-converting campaigns. Here’s the scope in practical terms: • Build or refine the ad account structure, including pixel/event setup, so every lead is tracked end-to-end. • Create compelling ad creatives and copy tailored to my target locations, then test variations quickly to isolate top performers. • Launch and manage campaigns with optimized bidding, audience segmentation, and budget pacing to maximise qualified B2C lead volume. • Report weekly on key metrics—cost per lead, lead quality indicators, and recommendations for the next optimisation cycle. Acceptance criteria: – Cost-per-lead meets or beats the industry benchmark we agree on before launch. – A/B testing plan executed with clear winners documented. – Transparent, shareable reports directly from Ads Manager. Tools involved will naturally include Facebook Ads Manager, Meta Pixel, and any analytics dashboards you lean on for data-driven decisions. If your portfolio shows proven B2C lead gen success and you’re comfortable scaling across multiple locations, we should be a great fit.