Boost Amazon Home-Kitchen Sales

I want to push my Home & Kitchen catalogue on Amazon past its current plateau and need a specialist who can weave together three areas: deep-dive SEO, tighter product listings, and smart advertising. On the SEO side I am looking for thorough keyword research that maps real search intent, solid on-page optimisation for every ASIN, and a clear competitor analysis so we can prioritise the quick wins. Once the keywords are nailed, each listing needs fresh titles, persuasive bullets, richer A+ content and image recommendations that speak to our target shopper. Finally, I’d like an advertising strategy that links those optimised terms to Sponsored Products and Sponsored Brands campaigns, with an outline of tracking metrics to show return. Deliverables I expect: • A keyword report with search volume, relevancy score and match type suggestions • Optimised copy and back-end terms for all current Home & Kitchen SKUs • A competitor snapshot highlighting gaps we can exploit • A 30-day ad campaign blueprint, budget split and measurable KPIs I already manage basic Seller Central tasks, so I’ll supply current listings and ad data on day one. Please let me know your typical workflow, any Amazon tools you rely on (e.g., Helium 10, Jungle Scout), and past Home & Kitchen wins you’re proud of.