Consumer PR - Business Director

Consumer PR - Business Director Department: Consumer PR & Influence Location: London Contract Type: Fixed-Term 12-Months Full Time/Part time: Full Time Reporting into: Managing Partner

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International. Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for eight years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.

The Role

As Business Director

you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands.

The role

sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery , ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.

This pivotal role places you at the heart of our operations for large FMCG portfolio , one of the world's most iconic and dynamic brands.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives . You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships Provide strategic counsel across brand, reputation, partnerships and cultural activation Lead complex, multi-market stakeholder management across global, regional and local teams Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business

Global & European strategy development

Lead the creation of global and European communications toolkits , frameworks and playbooks that balance global brand consistency with local market nuance Embed earned-first thinking into all toolkits Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market management & intelligence

Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

Lead the communications strategy and delivery for global brand moments and events , ensuring alignment across markets Play a central role in developing and activating brand partnerships , embedding them seamlessly into toolkits and campaign narratives Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

Directly manage a London-based team, working alongside creative and strategy leadership Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What makes this role different:

100% dedicated to the FMCG portfolio , allowing for deep brand immersion and long-term strategic thinking Operates at true global scale , balancing global brand stewardship with local market realities Deeply partnership-led , with collaborations embedded into brand strategy Strong emphasis on earned-first, culture-first marketing , influencing how integrated campaigns are built from the ground up Sits within a fully integrated agency model , requiring constant collaboration across discipline

Key Leadership Competencies:

Proven experience in global and/or European leadership roles , ideally within FMCG or large-scale consumer brands

Exceptional stakeholder management skills — this role is heavily relationship-driven and requires confidence navigating complexity

Strong understanding of how global brands operate across markets , with sensitivity to cultural and market nuance

Demonstrated experience working in integrated agency environments across PR, advertising, social and influence

A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact

Commercially astute, strategically minded and comfortable operating at senior client level

A genuine interest in — and affinity for — the drinks brand s and the wider FMCG landscape

Communication & Collaboration: Defines and communicates the overarching vision for the Influence practice. Develops communication strategies that align the department with agency leadership and fosters a culture of open dialogue and mentorship for senior leaders.

Organisation & Resource Management: