Senior eCommerce Content Strategist

About Us

Since 2003, Luzern eCommerce has been helping leading global brands grow their online business. We partner with brands including Panasonic, Reebok, Stokke, KIKO, Next, Twining's, Canon, Bondi Sands and Philips, helping them accelerate growth and deliver exceptional customer experiences across major marketplaces including Amazon and Zalando, branded webstores and social platforms. Backed by significant investment, Luzern is an international, technology-led eCommerce business with anambitious growth strategy. Our AI-enabled Channel Optimizer platform, combined with our eCommerce expertise, helps brands manage and grow their presence across increasingly complex digital channels. As we continue to grow and evolve, we are looking for talented people who enjoy working in a fast-paced, collaborative environment and want to play an active role in the next stage of Luzern's development. The Senior eCommerce Content Strategist owns content strategy and execution across Amazon and the wider commerce ecosystem for Luzern's enterprise brand clients. Amazon is the primary focus — listings, A+/Premium A+ Content, Brand Store and related content — but the role is deliberately platform-agnostic in outlook, extending strategy and content guidance to other marketplaces, retailer sites (e.g. Tesco, Zalando,Otto) and D2C.

The role

is audit-led: content strategy is built from a structured read of customer and platform signals — reviews, search terms, AI-generated summaries, and the queries customers put to AI assistants and platform agents — combined with a quality assessment of current content (using a framework such as IDQ or equivalent) against Best-in-Class competitors and audience requirements. Strategy, messaging and content requirements follow from that evidence base, rather than from assumption. A defining part of the role is thinking beyond traditional platform search: strategies must consider how content needs to be structured and prepared to be discovered and surfaced by generative AI assistants (e.g ChatGPT) and in-platform shopping agents (e.g. Amazon's Rufus), alongside conventional marketplace and retailer search algorithms.

The role

sits as the senior content specialist within a small delivery pod, working alongside an SEO Executive and Designers. It carries direct client-facing responsibility: estimating, briefing, managing feedback and contributing to proposals and is responsible for reviewing the pod's output before it reaches the client. It does not carry resourcing, project management or formal line management responsibility. Tasks What You’ll Be Doing Content Audits & Quality Assessment ● Signal analysis: analyse customer reviews, search terms, AI-generated summaries, and the queries customers and AI agents put to platforms (e.g. Rufus prompts), to understand what content needs to do and where current content falls short. ● Quality benchmarking — review current platform content and score it against a content quality framework (e.g. IDQ or equivalent), benchmarking against Best-in-Class competitors and audience requirements. ● Findings to action — translate audit findings into a clear, prioritised view of content requirements that feeds directly into strategy. Content Strategy Development ● Amazon content ownership- develop and own content strategy and execution for listings, A+/Premium A+ Content, Brand Store and related Amazon content, as the role's primary focus. ● Cross-platform extension — extend strategy and content recommendations to other marketplaces,retailer sites (e.g. Tesco, Zalando, Otto) and D2C storefronts, adapting to each platform's content rules, algorithm and customer behaviour. ● Strategic framework - from audit findings, develop comms objectives, key messages and a messaging hierarchy for each client or category. ● Content requirements - define the content requirements, imagery and copy needed to deliverthe strategy, and the frameworks/guidelines the team and client can act on. ● Wireframes & mock-ups - develop A+ and Brand Store wireframes and mock-ups in collaborationwith the Designer, turning strategy into an executable creative direction. AI & Agentic Discoverability ● AI-ready content — build content strategies that account for how product and brand content is read, ranked and surfaced by generative AI assistants (e.g. ChatGPT) and in-platform shopping agents (e.g Rufus), alongside traditional search. ● Point of view — keep Luzern's thinking on AI/agentic discoverability current, and translate emerging platform and LLM behaviour into practical, sellable content recommendations. ● Alignment with SEO — partner with the SEO Executive so keyword and search strategy and content structure are aligned across traditional and AI-mediated discovery. Testing & Performance Monitoring ● A/B testing — recommend and run A/B tests (e.g. on A+ Content, Brand Store, imagery and messaging) to determine the most effective executional approach, rather than relying on opinion or precedent. ● Monitoring set-up - set up monitoring using Compass (or equivalent) to measure content effectiveness and implementation. ● Reporting on impact — track and report on content performance against strategy objectives, feeding learnings back into future audits and strategy. Creative Briefing & Review ● Strategic foundation - develop the strategy and messaging that underpins paid social, display and marketplace advertising content. ● Creative briefs - write and own briefs for Designers producing static and video ad assets, translating strategy into clear creative direction. ● Creative review - review creative output against the brief, brand guidelines and platform requirements before client delivery. Client Management ● Client-facing delivery - present content strategy, recommendations and audit findings directly to client stakeholders. ● Estimates & scoping - prepare estimates and scopes of work for content workstreams. ● Briefs — shape and write content and creative briefs in response to clie