Lead Country Commercial Manager for Business Management Software

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members globally and rapidly growing Over $300 million raised in funding 3,000 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the team

The Business Management Software commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company consistent value to members and a consistent revenue stream to Tide. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.

About the role

We’re looking for an exceptional Lead Country Commercial Manager to scale revenue growth across our Accounting, Tax and Payroll products (part of our BMS suite, known internally as ‘Admin Services’) and build an indirect distribution channel via Partners & Accountants. You will sit at the heart of Tide’s commercial function and be responsible for collaborating with cross-functional teams (mainly Marketing, Product, Finance) to understand funnel conversion, campaign(s) performance and product prioritisation, whilst owning competitor and market insight and leading new product go-to-market (GTM) launch plans. Excellent organisation, strategy and communication skills essential. Key areas of this role: Revenue Ownership & Forecasting : Partner closely with Finance and key stakeholders to set, track, and refine commercial projections for the Accounting, Tax & Payroll products ensuring revenue accountability and proactive identification of risks and opportunities. Accountants Strategy & GTM planning : Research UK Accountants market and build a clear, concise and financially robust indirect model to help Tide scale their BMS products and others with Accountants. Competitor and Market insight: Regularly analyse key competitor movements and wider industry trends - relevant to Accounting, Tax, Payroll and Accountants - translating insight into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition. Analytics-Driven Insight: Analyse (via BI team) member behaviour, segment audiences, subscription cohort performance and create clear recommendations to shape product prioritisation, pricing, positioning and communications. Product Development:

Partner with the Product teams to assess opportunities to shape product positioning, product led growth, aligning on roadmaps and supporting

successful product launches with tailored GTM strategies. Launch Strategy : Support new feature launches across channels and operational teams to deliver best-in-class experiments.

Stakeholder Management:

High levels of communication with a wide range of stakeholders, including Tide’s Senior Leadership Team and Executives. Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions. What we are looking for

Strong commercial acumen :

Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.

Able to set and track clear KPIs across all initiatives to meet revenue goals. Accountancy software experience : Understanding of software and experience scaling software at either an Accountancy software company or with Accountants. 5+ years’ experience leading ‘always on’ activity to drive commercial performance.

This will ideally be with specific experience in Accounting, Invoicing or Expense Management products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact. Strong analytical mindset : Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans. Proven GTM track record – delivering holistic, high impact omni-channel campaigns

(across sales, CRM, in-app contact points) Exceptional project management skills , able to juggle multiple launches and tactical tests in a fast-moving environment. Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence. Self-starter attitude : Works backwards from targets, removes blockers proactively and adapts when priorities shift. What you’ll get in return Competitive salary

Vitality Health Insurance, with a proactive focus on mental and physical wellbeing Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.) 24/7 Employee Assistance Programm