Shopify Page & Meta Ads Overhaul

I have a Shopify store whose product pages need a visual and copy refresh so they convert better and align with my brand. Here’s what I want to tackle first: • Design customization – I’d like you to re-work the current layout, add on-brand custom graphics, and update the colour scheme so every element feels cohesive across desktop and mobile. Liquid, CSS, and theme section work will be required. • Product descriptions – I will provide the core details; you’ll craft concise, benefit-driven copy that pairs with the new layout and helps drive add-to-cart action. Familiarity with audience-focused keyword placement is important, but this is not a deep SEO rewrite. Once the pages look and read the way we want, I also need your help setting up and optimising Meta Ads (Facebook & Instagram). The goal is to launch a small test campaign that sends traffic directly to the updated product pages, then refine the creative and targeting based on early data. Deliverables 1. Updated Shopify product page template, fully responsive and published. 2. Three sample products populated with the refreshed description style so I can follow the pattern. 3. Asset package containing any custom graphics in layered format. 4. Meta Ads campaign: one prospecting ad set and one retargeting ad set, each with at least two creatives, installed with proper pixel events and a short optimisation note on next steps. I’ll give you theme access, brand colours, fonts, and imagery as soon as we start. Let me know your estimated turnaround and any previous Shopify pages or Meta campaigns you’re proud of—links are welcome.