Performance Marketing Expert Indian Only

Hi, I’m looking for an experienced Performance Marketing / Paid Acquisition expert to work with us. For now, I am not looking for social-media management or organic posting. We can manage and automate that separately using tools such as Buffer. My priority is paid customer acquisition through: • Google Ads — especially Search, remarketing, Display/Performance Max where relevant • Meta Ads — Facebook + Instagram • YouTube Ads • ChatGPT Ads / AI-native advertising, where it makes commercial sense • Other paid channels only if you can clearly justify why they fit the business What I am particularly interested in is your experience working with startups, new products, or businesses starting from close to zero. Please tell me about cases where you were involved from an early stage and helped the company: • Build initial market visibility • Identify the right target audience / ICP • Generate qualified leads or customers • Find winning campaigns, audiences, keywords and creatives • Reduce CPL/CAC over time • Scale campaigns after finding what worked • Set up proper conversion tracking and attribution I am less interested in someone who has only managed an already-successful account with a large existing ad budget. I would like someone who understands the 0 → 1 stage: testing the market, learning quickly, killing campaigns that don't work and scaling the ones that do. Please share 2–3 relevant examples and, where possible, include: Type of business/product Starting situation Markets/geographies targeted Monthly ad spend Channels used Leads/customers/conversions generated CPL, CAC or ROAS achieved What you personally handled How long it took before you found a campaign that could be scaled I would also like you to explain how you would approach a new product with little or no historical advertising data.

The role

would ideally cover the full paid acquisition cycle: Strategy → tracking → campaign setup → landing-page feedback → creative/ad-copy testing → keyword/audience testing → retargeting → optimization → reporting → scaling. I don't want campaigns optimized simply for clicks or impressions. The objective is ultimately qualified leads, demos, enquiries and paying customers, depending on the product. I am also interested in someone who actively uses AI for research, creative testing, campaign analysis and automation, rather than following only traditional advertising methods. If you have genuine hands-on experience building paid acquisition from the ground up, please send me your relevant case studies and your suggested approach. Regards www.ekarthaan.com