Engaging Fitness Content & Social Media Scripts

Content Writer & Social Media Scriptwriter for Fitness Brand CHHABRA ATHLETES is an Indian fitness & sports equipment brand looking for a creative content writer who can help us build our social media presence. We don't want typical "BUY NOW" product-selling content. Our goal is to create interesting, useful and entertaining fitness content that builds brand awareness, trust and authority—and ultimately helps drive sales naturally. Contest Task Please submit: 1. One 45–60 sec Reel script: "I sit at my desk for 8–10 hours every day. Do I really need a treadmill?" 2. One 45–60 sec myth-busting Reel: "Walking isn't real exercise." 3. One 45–60 sec Reel: "I have ₹50,000–₹70,000 to spend on a treadmill. What should I actually look for?" 4. Five original content ideas for a fitness-equipment brand. 5. In 100 words or less: How would you make a fitness-equipment company interesting enough that people follow its social media even when they aren't planning to buy? What we're looking for Strong hooks Excellent storytelling Natural conversational writing Fitness/equipment understanding Creative social-media ideas Educational & myth-busting content Ability to sell indirectly through useful content Understanding of Indian consumers Please avoid generic AI-generated content, hard selling and repetitive product promotion. The selected writer may be offered ongoing monthly work, with content delivered in batches so we don't need to communicate every day. Contest Prize: ₹7000 Original work only. We're looking for someone who can become a long-term content partner for CHHABRA ATHLETES.