B2B Cold Outreach Specialist

The task centers on initiating and managing cold outreach campaigns that target businesses with the sole aim of securing booked meetings. I will provide an outline of the ideal customer profile; from there, all prospecting, message crafting, and follow-up cadence across email, phone calls, and social media become your responsibility. You will: • Build or clean a prospect list that fits the supplied criteria. • Draft concise, personalized copy for email, call scripts, and social posts. • Execute outreach, track replies, and nurture prospects until a meeting is confirmed on my calendar. • Maintain a simple dashboard so I can monitor daily activity, response rates, and meeting conversions. Success is measured by the number of qualified meetings scheduled each week and clear reporting that shows how each channel—email, phone, and social media—contributes to those results.