LinkedIn Outreach for NGO Leaders

### LinkedIn Lead Generation Specialist – CSR & Corporate Partnerships We are looking for an experienced **LinkedIn lead generation specialist** who can help us build a strong pipeline of **CSR decision-makers and corporate contacts** for our NGO. The primary goal is to identify the right people on LinkedIn, connect with them, start relevant conversations, and qualify genuine prospects who may be interested in **CSR partnerships, employee engagement activities, volunteering, NGO collaborations, and corporate social responsibility initiatives**. ### What You’ll Be Doing **1. Identify & Build Targeted Lead Lists** * Use **LinkedIn Sales Navigator** to identify relevant decision-makers. * Target people responsible for **CSR, Corporate Social Responsibility, Employee Engagement, Corporate Partnerships, ESG, Sustainability, CSR Compliance, Corporate Affairs, and Community Initiatives**. * Focus on relevant seniority levels such as: * CSR Head / CSR Manager * Head of CSR / Head of Sustainability * Head of Employee Engagement * Corporate Affairs Head * ESG / Sustainability Leaders * Directors and Senior Directors * CEOs / Founders / Business Heads where relevant * Build targeted lists based on **location, company size, industry, and our NGO partnership criteria**. **2. LinkedIn Outreach** * Send personalised connection requests rather than generic mass messages. * Write concise, natural connection notes relevant to the person's role and organisation. * Follow up with meaningful conversations after the connection is accepted. * Introduce our NGO and relevant partnership opportunities at the appropriate stage. * Avoid spammy or overly promotional messaging. **3. Lead Qualification** * Identify prospects who show genuine interest or potential. * Categorise leads as **Hot, Warm, or Cold** based on their response and level of interest. * Capture important information such as their role, organisation, location, interests, response, and next step. * Pass qualified leads to our team for further discussion and conversion. **4. Tracking & Reporting** Maintain a clean and regularly updated lead sheet/CRM containing: * Name * Designation * Organisation * LinkedIn profile * Location * Company/industry * Connection status * Message/follow-up status * Response * Lead quality * Next action * Notes Provide a **weekly report** covering: * New prospects identified * Connection requests sent * Connections accepted * Responses received * Qualified leads generated * Hot/warm prospects * Follow-ups pending * Response and conversion rates * Recommended improvements to the outreach approach ### Tools * LinkedIn * LinkedIn Sales Navigator * Google Sheets or Excel * HubSpot or another basic CRM, if preferred ### What We’re Looking For We are particularly interested in someone who has **hands-on experience with LinkedIn lead generation and outreach**, preferably with: * CSR / corporate partnership experience * NGO or non-profit lead generation experience * B2B outreach experience * Experience using LinkedIn Sales Navigator * Strong written communication skills * Ability to research and identify the **right decision-maker**, rather than simply generating large lists of contacts ### Expected Results The engagement will be measured by **quality as well as quantity**. * Agreed minimum number of relevant decision-makers researched and approached each day. * High-quality, targeted connection requests. * Properly maintained lead database. * Regular follow-ups with interested prospects. * Consistent generation of qualified CSR/corporate partnership leads. * Weekly review of response rate, lead quality, and conversion potential. * Outreach strategy to be refined based on actual results. ### To Apply If you have successfully run **LinkedIn outreach or lead-generation campaigns**, especially for **NGOs, CSR, corporate partnerships, employee engagement, or B2B services**, please share: 1. Your previous LinkedIn lead-generation experience 2. Examples of similar campaigns you have handled 3. Your approach to finding and approaching CSR decision-makers 4. What tools you normally use 5. Your expected daily/weekly output 6. Your availability and preferred working arrangement 7. Your expected fee/rate We are looking for someone who can **take ownership of the lead-generation process**, not just provide a list of LinkedIn profiles.