Google Ads Overhaul and Campaign Restructure

1. Scope for reassignment Urgent Google Ads Account Separation + Conversion Tracking Fix + Campaign Restructuring – Hair & Beauty Souk / Korean Beauty Souk (UAE) Account: Google Ads xxx (and related Merchant Center + Shopify for both sites) Websites: * www.xxx.com (HABS) * www.xxx.com (KBS) Urgency: This is a reassignment of work that was due and remains incomplete. Access (Google Ads, Merchant Center x2, Shopify, Tag Manager) will be granted immediately on award. Full delivery is required within 48 hours of access with proactive status updates every 12 hours. Final hand-over must include a completed checklist confirming every item below. No partial delivery accepted. Apply full QA so nothing is broken. A. Account Structure – Early Priority (before KBS campaign work) Separate the two websites into distinct Google Ads accounts under the existing MCC / Manager account for risk management. Intended structure: Souk Commerce (MCC) → Hair & Beauty Souk → Korean Beauty Souk This must be completed before the KBS campaign is set up or activated. B. Conversion Tracking (must be fixed and tested first) * Fix Purchase conversion tracking so that completed Shopify orders are correctly recorded as Purchase conversions in Google Ads with the actual order value. * Confirm Purchase is the primary conversion action used for bidding. * Remove/demote View Item, Page View and similar non-purchase events from primary bidding signals. * Clean up all duplicate conversion actions (currently ~21 actions in three sets). * Test end-to-end that a real purchase fires correctly and that inflated ROAS (currently driven by View Item) is eliminated. * Do not increase any budget while tracking is being fixed. C. Campaign Structure (implement exactly as directed) HABS – two PMax campaigns only: 1. HABS Korean Products – all Korean brands/products in one campaign. Start at AED 50/day. 2. HABS Non-Korean Products – re-purpose the existing live “HABS – Vivandi – Toppik, Malibu C & Morgans” campaign (do not create a new campaign or reset learning). Include all current Vivandi products + Australian products (NAK, De Lorenzo, The G5IVE) + future non-Korean brands (CeraVe, Cetaphil, etc.). Set it up that all products we add in the future is included - excluding Korean products (that is part of a collection if it helps). Keep budget at AED 20/day. KBS – one PMax campaign only: * KBS – All Products – all Korean brands/products. Start at AED 50/day. No brand-level splits. (Only proceed with KBS campaign setup/activation after the account separation priority above has been addressed.) D. Product & Feed Checks * Confirm correct product selection in each campaign (no wrong products, no accidental exclusions). * Full Merchant Center / product feed health check for both sites (sync, approval status, titles, prices, availability, images, identifiers, brand, URLs, critical errors). * Confirm campaigns can actually serve the intended products after restructuring. E. Final Deliverable Before marking complete, supply a short checklist confirmation covering every point above, plus confirmation that: * The account separation has been completed or a clear next-step plan is documented. * The existing Vivandi campaign history/learning was retained and no unnecessary reset occurred. * Purchase tracking is fixed and tested. * All duplicate conversion actions have been cleaned up. * Product eligibility and Merchant Center feeds are clean. Do not: * Increase any daily budgets. * Create extra brand-level campaigns. * Activate the Australian Products campaign as a standalone campaign. * Make changes that reset the existing Vivandi campaign learning without explicit confirmation. * Proceed with KBS campaign work until the account separation priority has been handled. Work sequentially, keep proactive updates every 12 hours, and flag any genuine technical blockers immediately.