Elite Media Buyer for Home Service Businesses

We are seeking an elite, performance-driven Media Buyer to manage and scale digital advertising campaigns for a diverse portfolio of US-based home service businesses. You will be responsible for generating exclusive, high-intent local leads across multiple distinct trades, including HVAC, plumbing, roofing, and pest control. The ideal candidate understands that an emergency plumbing search requires a completely different bidding and conversion strategy than a high-ticket roofing replacement search. Key Responsibilities: Multi-Trade Campaign Strategy: Build and manage localized Google Ads (Search, LSA, Performance Max) and Meta Lead Ads tailored to the specific search intent of each trade. Aggressive Optimization: Perform daily search-term mining, negative keyword sculpting, bid adjustments, and ad copy testing to drive down Cost Per Lead (CPL) while maintaining high lead quality. Tracking & Attribution: Ensure flawless server-side conversion tracking and CRM integrations (e.g., CallRail, GoHighLevel, ServiceTitan) so we can track exact return on ad spend (ROAS) from click to booked job. Landing Page Consulting: Advise on direct-response landing page layouts and offer structures to maximize conversion rates for different service types. Required Skills & Experience: Deep Niche Expertise: Minimum 3+ years managing substantial ad spend specifically for US home service contractors. Nuanced Bidding Knowledge: You must know how to separate broad match fluff from high-intent local searches. Proven Ability to Hit Realistic CPL Targets: You should have a track record of hitting or beating current industry benchmarks